Conversion optimisation is the process of analysing your visitor traffic to see how people use your site, where they go and what puts them off buying. With this understanding we can move forwards to improve your site and maximise your sales potential.
We want to attract traffic to your site, but what is most important is getting the right traffic. High quality leads are people who are interested in your services and likely to buy, and these are the ones that need to be lured in. We will analyse the types of visitors your site receives and how they interact with it in order to study at what point your site loses these visitors and why. With this critical knowledge we can work to improve your site, drawing those visitors to the right areas and enticing them to buy.
This in-depth statistical analysis is vital for any business to maximise their potential by improving conversion rates. It is not just your site that needs analysis; we will also look at what your competitors are doing and how successful this has been in order to identify other areas of improvement. We will research your industry and your customers to find positive working solutions that can be implemented cost-effectively to bring you the greatest benefit.